Designed with 25 different color options, Master Colorist Hair Dye Cream ensures better penetration of the dye into the hair thanks to the permanent color pigments and special actives it contains - it covers the white hair perfectly. The jojoba oil in its formula nourishes your hair and helps it look shiny for a long time. Keratin hair mask applied after the dyeing process moisturizes and strengthens your hair - making it easier to comb.