INNOVATION! Gravity-defying eyelashes – never been this black! New Air Volume Mega Black Mascara from L'Oréal Paris: Light as air, mega volume eyelashes are now jet black and permanent all day long! Permanent all day long, permanent for up to 30 hours* Mega Black: Jet Black Lashes Mega Volume: Increased volume effect with its weightless formula Transfer-resistant Hypoallergenic formula *Consumer test