Loreal Inoa - helps maintain the natural lipid and amino acid levels of the hair strand and the natural protective layer of the hair with its advanced technology oil delivery system. It gives a soft feeling to the scalp - the hair gets a smooth and shiny appearance. It is ammonia-free - it is odorless - the scalp does not feel uncomfortable while your hair is dyed. It increases the effect of the coloring system with the oil-based ODS2 oil delivery system, which is a unique technology, and helps protect the protective layer of the hair fiber. It creates precise and distinct - vibrant and sparkling colors. Color integrity is achieved from root to tip. It covers white hair up to 100%. The results are bright and long-lasting. After application - hair retains its natural softness