Excellence Cool Creme's Enriched Triple Care: Long-lasting cool colors and 100% white coverage thanks to the protective cream dye containing pro-keratin, pH-balanced Purple Shampoo and Purple Mask with anti-orange purple technology! After H-balanced dyeing, it gently cleans your hair and scalp with Purple Shampoo and provides a unique care. It softens the hair and reveals its shine. Anti-Orange Purple Mask adds shine and softness to the hair - neutralizing unwanted orange and yellow reflections from week to week.