100% White Coverage. Protects the hair while dyeing with the protective cream dye enriched with Pro-Keratin. Gently cleans the hair and scalp with the pH Balanced Post-Dye Purple Shampoo. Adds shine and softness to the hair with the Anti-Orange Purple Mask - eliminates unwanted orange and yellow reflections for weeks. Neutralizes next week. Long-lasting cool colors. Excellence Cool Creme's Enriched Triple Care: Protective cream dye containing pro-keratin, pH-balanced Purple Shampoo and Purple Mask with anti-orange purple technology, providing long-lasting cool colors and 100% white coverage! Pour the Cream Hair Dye into the Oxidant Cream bottle and shake well after closing the cap. If you dye your hair regularly, apply the product by massaging it to your hair roots and wait 20 minutes. Then, apply the remaining dye to the lengths and ends of your hair and wait another 10 minutes. If you are dyeing your hair for the first time, massage the product all over your hair and wait for 30 minutes. After rinsing your hair with pH Balanced Post-Dye Purple Shampoo and water, apply the Anti-Orange Purple Mask.
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