Excellence Cool Creme's Enriched Triple Care: Protective cream dye containing pro-keratin - long-lasting cool colors and 100% white coverage thanks to its pH-balanced Purple Shampoo and Purple Mask with anti-orange purple technology! With Purple Shampoo after pH-balanced dyeing It provides unique care while gently cleansing your hair and scalp. It softens the hair and reveals its shine. Anti-Orange Purple Mask adds shine and softness to the hair - neutralizing unwanted orange and yellow reflections from week to week.