Excellence Cool Creme's Enriched Triple Care: Long-lasting cool colors and 100% white coverage thanks to the protective cream dye containing pro-keratin, pH-balanced Purple Shampoo with anti-orange purple technology, and Purple Mask! It provides unique care while gently cleansing your hair and scalp with pH-balanced Purple Shampoo after dyeing. It softens the hair and reveals its shine. Anti-Orange Purple Mask adds shine and softness to the hair and neutralizes unwanted orange and yellow reflections from week to week.