•It does not irritate the scalp with its ammonia-free formula. •Provides a natural-looking color result that suits all skin tones. •Protects the hair while dyeing with ammonia-free protective cream dye enriched with Pro-Keratin. •Gently cleanses the hair and scalp with pH Balanced Post-Dye Care Shampoo. It softens the hair and reveals its shine. •Nourishes the hair without weighing it down with the Nourishing Mask containing ceramides. •Long lasting colors.•100% White Coverage