Majirel Permanent Hair Color: A true tone palette highly concentrated in the care of Ionène G. Its creamy, non-drip texture ensures flawless application and up to 100% perfect gray coverage. WHAT IS IT Permanent hair color: Creamy coloring for rich color results, 100% perfect coverage and deep care. PREPARATION Shake using a non-metallic shaker to create a rich, creamy texture APPLICATION & DEVELOPMENT 35 minutes developing time White coverage: up to 50% Just use your target color Over 50% Mix your target color with the corresponding base level in a 1:1 ratio. If you want to prioritize reflection Cool reflections: ½ target shade + ½ same level base shade Warm reflections: ½ target shade + ½ same level gold base shadow You can add some hot water (20ml) to the mixture to refresh the remaining colour. COLOR CARE charts At the end of the development period emulsify very gently, rinse and shampoo until the water runs clear