Fit&Alive Purple Jojoba - brings the effects of jojoba oil to your hair. It nourishes your hair from root to tip, provides them with the moisture they need, and helps maintain the vitamin and mineral balance of your hair. It cleanses your scalp while nourishing your hair follicles - helping to reduce your dandruff problem and hair loss. While it prevents your hair from frizzing with its weightless formula, it keeps your hair smelling good and looking vibrant all day long. We recommend using it together with Fit &Alive Purple Hair Care Series to get better results.