Herbal Essences believes in the power of nature in beauty. Now, a collaboration has been established with the Royal Botanic Gardens - Kew - which is considered one of the world's leading authorities on plants - to approve the contents. Herbal Essences PURE:renew - is a mask containing 90% natural origin* that helps purify and protect your hair with its naturally sourced ingredients and active antioxidants. *purified water and limited-processed ingredients of natural origin. Collaboration was made with the Royal Botanic Gardens-Kew, one of the world's leading authorities on plants, to approve the ingredients. 90% ingredients of natural origin* (*purified water and limited-processed ingredients of natural origin) Moroccan Argan Oil Mask - helps your hair regain its softness. It is pH balanced and suitable for dyed hair.