It helps strengthen hair and prevent hair loss. It does not contain SLES- SLS- Paraben and Formaldehyde. Thanks to the plant extracts - shea butter - phyto keratin - biotin - amino acid - vitamins and minerals it contains, it cleans, nourishes and strengthens the hair without damaging it. It creates a strong protection shield against environmental factors by increasing the strength and flexibility of the hair and its resistance to external factors. It nourishes the hair with high quality organic or herbal actives instead of cheap and synthetic chemicals found in ordinary shampoos.