With its formula containing BOTANICAL KERATIN COMPLEX and UV FILTER, STYLE GUIDE Elastic Curl Hair Gel allows you to create lively, natural and dazzling curls with its alcohol-free formula and flexible hold. It does not leave a sticky feeling on the hand during application. Provides long-lasting curl control. It doesn't weigh your hair down. It moisturizes your hair while shaping it. It provides flexibility to your hair strands. Contains Vegetable Keratin. It does not contain paraben, silicone, alcohol and dye. It has vegan content. It is not tested on animals. Urban Care Style Recommendation: Take some gel in your palm and apply it evenly to your damp hair from root to tip. Shape it and let it dry.