pay attention

Carl Jung wrote the founding texts of analytical psychology, working three days a week in a village house that did not even have electricity. University student Bill Gates laid the foundations of a huge company by locking himself in his room and working day and night for eight weeks. What these two groundbreaking geniuses had in common was that they had a superior ability to focus. According to computer scientist Cal Newport, today's people - caught unprepared by the unlimited development of communication technologies - are losing this skill. Let alone being able to work on a single subject for hours, isolated from the world, like Jung or Gates - we can no longer tolerate even a little boredom: our eyes are always on our phones. Moreover, we think that today's work culture, which does not give people the opportunity to concentrate, is normal. We always work harder - we answer our e-mails even in the middle of the night - the shifts get longer and longer - but for some reason, the work never ends. So - what do we find meaning in this life where we cannot even spare time for our loved ones? Cal Newport proposes a new work culture inspired by craftsmanship, which he calls "absolute attention working", so that we can reject this work culture and regain the ability to focus. According to Newport, those who can acquire this skill, which is becoming increasingly valuable in today's economic order where artificial intelligence technologies make unskilled labor idle, and place it at the center of working life, will survive. “Persistent attention is the driving force of the work-knowledge economy. “The way to gain expertise in challenging subjects and find solutions to complex problems is the same: to focus intensely.” - The Economist “The voice of Cal Newport, who masterfully blends science and passion, resonates like a crystal voice in this sea of ​​noise we are in. We don't need any more clicks - cat videos - emojis or anything like that. "We need brave deeds, brave deeds that we can achieve as long as we reject the curtain that is put over our eyes." - Seth Godin Wall Street Journal Business Bestseller Amazon Best Business Book for January 2016 800-CEO-READ Business Book of the Week Product Name: Pürdikkat Product Code: 9786056669323 Author: Cal Newport Year of Publication: 2017 Cover Type: Paperback Number of Pages: 224 Paper Type: 2nd Pulp Translator: Onur Öztürk