In The Power of Habits, New York Times' award-winning business reporter Charles Duhigg reveals a brand new perspective on the nature of human beings by explaining why habits exist and how they can be changed in an enjoyable way with his sharp intelligence and tremendous expression ability. When you read the book, you will understand - why some people and companies can change themselves in one fell swoop - and why some cannot manage to change even though they have been trying for years. By going to the laboratories of neuroscientists who investigate what lies behind our habits in our private and business lives - Olympic swimmer Michael Phelps - Howard Schultz, CEO of Starbucks You'll discover how the right habits played an important role in the success of Martin Luther King, hero of the 1960s and the civil rights movement. How habits work is the key to exercising regularly - losing weight - raising great kids - being more productive - building innovative companies and achieving success. You will see that it is all about understanding. You will learn that habits are not destiny and how you can transform your business and private life by using the method shown by Charles Duhigg.
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