Psychology of Persuasion

The Psychology of Persuasion is a reference book that explains the insight into the process of persuasion and persuasion in all areas of life. The book written by Robert B. Cialdini, based on his laboratory experiments and life experiences, has reached 250 thousand readers all over the world. Cialdini explains in an understandable language how to have persuasion skills in business life, commerce, marketing, daily life and love. Request – how to make it effective and acceptable? A behavior that is assumed to be right because everyone does it - is it actually right - or is it the common attitude of everyone that leads us to think so? What is the impact of the language used on persuasion success? How do the rules of persuasion psychology work in daily life? Why is it easier to be persuaded by someone we like? What is the role of physical attractiveness in the persuasion process? Are we actually convinced of everything we approve of? What is the relationship between persuasion and authority? What is the role of persuasion in the mass suicides of cult members? What role does the scarcity of a product play in the persuasion process? Cialdini supports the answers to all these questions with letters containing reader experiences. You may still not be convinced to pick up The Psychology of Persuasion. Because everything that will convince you to buy is in this book.. You can order all the university-faculty textbooks you are looking for from our store.